DPIIT Recognised

Partner in India's Fitness Revolution

India's first automated gym nutrition network — zero-capex for gym partners, high-margin recurring revenue, and a scalable distribution moat across 75,000+ fitness centres.

Zero-capex for gymsMulti-city presenceRevenue from day 1

75,000+

Gyms in India

Addressable market

16–18%

Annual growth

Indian fitness industry

₹1,100 Cr+

Annual TAM

Gym nutrition spend

Traction

Real machines. Real revenue.

MuscleBoxPro machines are live in gyms across India — generating daily transaction data, refining unit economics, and expanding the partner network.

₹70K+

Max monthly GMV per machine

45–55%

Gross margin per shake

60s

Blend-to-dispense time

Business Model

Two revenue streams per machine

Each installed machine generates recurring income from shake sales and advertising — simultaneously. Zero inventory risk, zero staffing cost.

Shake Revenue Share

Each machine sells 20–50 shakes/day at ₹100–₹150. Revenue is split between MuscleBoxPro and the partner gym — creating recurring, predictable income from day one.

  • ₹100–₹150 avg. selling price
  • ₹45–₹70 cost per serve
  • 45–55% gross margin per shake

₹15K–₹70K+ / month per machine

Advertising Display Revenue

Every machine includes a 32" HD display. Fitness brands, sports nutrition companies, and local businesses pay to advertise to this captive, health-focused audience.

  • Captive 45-second ad exposure per shake
  • 92% reported brand recall rate
  • 3× higher conversion vs standard digital ads

Incremental revenue per placement

Timing

Why the window is now

01

India's fitness industry growing at 16–18% annually post-COVID

02

UPI penetration eliminating cash-friction from impulse purchases

03

Rising gym member expectations for on-site nutrition services

04

No organised player in the automated gym nutrition segment at scale

05

Zero-capex model accelerates gym partner acquisition

Connect With Us

Request the pitch deck

We're raising to accelerate machine deployment across India's top gym chains. Reach out and we'll send the deck within 24 hours.

Full financials & unit economics
Expansion roadmap by city
Revenue projections & milestones
Response within 24 hours
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