Build and operate a protein vending machine franchise
Develop a territory or a city on our machines, our technology and our protein pipeline. You run the local network and share in the profit it generates.
- Machines, protein, software and gym leads supplied by us
- No separate technical service fee while you recover
- Every machine's numbers on your own dashboard
The franchises
Territory Franchise
A defined geographic territory
₹25 Lakh
5 machines
City Franchise
A defined city
₹50 Lakh
10 machines
- Protein profit until recovery
- 100%
- Protein profit after recovery
- 50%
- Advertising profit, from day one
- 25%
- Payment stages
- 2
Indicative program terms as of Q3 2026. Not an offer, and not a guarantee of returns. Everything here is subject to approval, due diligence and the definitive franchise agreement, which is what governs. Take independent advice before committing. Full terms: Franchise Disclosure and Term Document (PDF). Published by BlendBox Innovations LLP.
Two ways in
Same machines, same support, same profit shares. The difference is how much market you take on, held exclusively while you meet its targets.
Territory Franchise
₹25 Lakh
₹25,00,000
- Machines
- 5 machines
- Market rights
- A defined geographic territory
- Adding machines
- Can add machines, subject to approval
Payment schedule
- At franchise registration₹12,50,000
- When machines are ready at the OEM₹12,50,000
City Franchise
₹50 Lakh
₹50,00,000
- Machines
- 10 machines
- Market rights
- A defined city
- Adding machines
- Priority for more machines and expansion
Payment schedule
- At franchise registration₹25,00,000
- When machines are ready at the OEM₹25,00,000
Everything we supply is the same on both, and is listed under who does what. The exact territory is agreed and documented before the franchise starts. For the market itself, see protein vending machines in India.
Recover your capital first
Every percentage below is a share of distributable profit, after the costs of running the network. Not a share of revenue.
Your share of each stream
- You
- MuscleBox Pro
Protein business
- Until capital recovery
- 100%
- After capital recovery
- 50%50%
Advertising
- Before and after, throughout
- 25%75%
The 100% is a capital recovery mechanism, not a margin. It runs until you have received cumulative eligible protein-business profit equal to your investment plus GST, on either franchise.
Advertising on machine displays, digital screens and campaign placements is sold centrally. Your share is calculated after advertising costs, and it never counts toward capital recovery.
How recovery adds up
IllustrationAn illustration of the mechanism on a Territory Franchise, not a forecast of what a machine earns.
Remaining recovery amount: ₹5,00,000
Where the next ₹8,00,000 goes
| Split of that ₹8,00,000 | Amount |
|---|---|
| Completes capital recovery, paid to you in full | ₹5,00,000 |
| Your share of the ₹3,00,000 past the threshold | ₹1,50,000 |
| MuscleBox Pro’s share of that ₹3,00,000 | ₹1,50,000 |
| To you from this ₹8,00,000 | ₹6,50,000 |
What your share is calculated on
Also comes off a gym’s own share
Franchise profit is worked out after all of these, which is the difference in scope: a gym’s share is calculated on the cup, yours on the actual economics of running a local network.
- Protein cost
- Cup and consumable cost
- Transportation
- Warehousing
- Loading and unloading
- Machine movement
- Payment processing charges
- Direct operational expenses
- Product wastage or spoilage
- Other directly attributable operating costs
Gym deals use splits such as 80:20 or 50:50. MuscleBox Pro sets the split for each location, including which side gets the larger share.
Your dashboard
Machine by machine, not one territory total. Every number your share is worked out from is there.
- Machine-wise sales and shake volume
- Gross revenue
- Protein and cup consumption
- Gym share
- Transportation, warehouse and other operating costs
- Advertising income
- Franchise distributable profit and payouts
- Capital recovery progress and remaining amount
- Machine status and operational alerts
Ready to talk about a specific market?
Apply for a franchiseWe supply. You operate.
Your warehouse is the dividing line. Everything before it is ours. Everything after it is yours.
MuscleBox Pro provides
- The machines, ordered, built and delivered
- Protein, brought to your warehouse
- Software and updates
- Machine monitoring and alerts
- Payment collection and payouts
- Your financial dashboard
- Advertising sold on your machines
- Recipes and shake prices
- Gym leads and the gym profit split
- Repairs, diagnostics and warranty
- Final say on every gym, including ones you find
- Gym disputes
You provide
- A warehouse, kept in the right conditions
- Local transport and machine moves
- Stock, once it reaches you
- Finding and pitching gyms
- Day-to-day gym relationships
- Your own team on the ground
- Meeting your targets
- Following the brand and operating rules
Keeping machines stocked
Every machine has to be working and stocked whenever the gym is open. That is the job, day to day.
- Check each machine is working
- Top up protein before it runs out
- Refill cups and other approved supplies
- Pull anything past its expiry date
- Keep the machine and its area clean
- Act on alerts from the platform
- Tell us about faults quickly
You cannot hand this over
Stocking and daily running stay with you. You cannot pass them to the gym, its staff or anyone else without our written approval. A gym gives you access, nothing more. Any exception we approve covers that one gym only.
If machines sit empty
Empty or broken machines count against the targets your exclusivity depends on. Exact service levels are set in the franchise agreement.
The machines stay ours
The franchise investment is not a purchase of the machines. It buys the right to operate them in your territory, for as long as the franchise runs.

The MuscleBoxPro MBP-1
The machine every franchise deploys. 76 cm wide, 60 cm deep, 180 cm tall, on a standard power point.
- Touchscreen
- 27-inch
- Ingredient canisters
- 7
- Per serving
- 400 ml
- Always connected
- 4G + WiFi
You may
- Operate assigned machines at approved gym locations
- Move machines between approved locations
- Replace an underperforming gym
- Coordinate local machine deployment
You may not
- Sell a machine or transfer machine ownership
- Independently commercialise a machine
- Use a machine outside the MuscleBox Pro ecosystem
- Modify or reverse engineer the machine
- Remove MuscleBox Pro technology or branding
- Use a machine for a competing business
Procurement transparency
You get visibility into the OEM order, specifications, manufacturing and dispatch status, and the procurement documentation for your allocation, so you can see where your investment is at every stage.
Keep your territory by building it
Exclusivity is real, and it is conditional. You keep it by deploying machines and developing the market, not by holding it.
What exclusivity depends on
- Minimum number of machines deployed
- Deployment deadlines
- Minimum active-machine requirements
- Minimum territory development
- Timely replacement of non-performing locations
- Operational compliance with MuscleBox Pro standards
A Territory Franchise may be required to deploy all 5 machines within an agreed period, and a City Franchise its 10 progressively. Missing those can put exclusivity under review.
Reserved accounts
These sit outside territorial exclusivity, handled directly by MuscleBox Pro or under a separately agreed arrangement.
- National gym chains
- Strategic corporate partnerships
- National and large institutional accounts
- National advertising partnerships
- Partnerships negotiated directly by MuscleBox Pro
Adding machines
Machine networks expand in blocks, subject to approval based on existing machine performance, compliance, territory capacity, the availability of suitable gyms and further investment.
in the same territory, not a larger one
What this does not mean
That additional machines cost what yours did. Their price is set at the time of expansion, because OEM pricing, technology, logistics and taxes move.
It also does not mean
That they enlarge your territory. Expansion of the territory itself is approved separately, though a franchisee who consistently meets its requirements may be offered new capacity first.
From application to payouts
Four stages. Nothing is paid until we have checked your market and the agreement is signed.
Apply and get approved
Apply
Submit an application for the territory or city you want to develop.
Market evaluation
We assess market potential, gym density, existing locations and territory capacity.
Franchise approval
The tier and the territory are finalised together.
Agreement
The definitive franchise agreement is executed.
Fund and procure
Initial payment
The first-stage investment is paid at registration.
Machine procurement
We place the OEM order and you get procurement and manufacturing updates.
Machine readiness
The second-stage investment is paid once machines are ready at the OEM.
Deploy and operate
Deployment
Machines are delivered and installed at approved gym locations.
Network operation
You develop and run the local network with us.
Recover and grow
Capital recovery
You receive 100% of eligible protein-business distributable profit until the recovery threshold is met.
Long-term partnership
Your protein share moves to 50%. Your advertising share stays at 25%.
Tell us the market you want
Nothing about the tier or the territory is confirmed until we have looked at your market. If it has no room for a MuscleBox Pro network, we will say so.
- Territory or city availability checked first
- Full commercial terms before any payment
- We reply within two working days
Running a gym instead? See the gym partnership, where the machine costs your gym nothing. Want to back the company rather than operate a territory? That is the investor page.
Already a franchise partner? Sign in to your portal.
Frequently asked
15 answers on the terms people ask about most. Anything else, ask in the application.