Skip to content
For operators and investors

Build and operate a protein vending machine franchise

Develop a territory or a city on our machines, our technology and our protein pipeline. You run the local network and share in the profit it generates.

  • 100% of protein profit until you recover your investment
  • No separate technical service fee while you recover
  • Machine-level financial dashboard

The franchises

Territory Franchise

A defined geographic territory

₹25 Lakh

5 machines

City Franchise

A defined city

₹50 Lakh

10 machines

Compare both tiers in full
Investment from
₹25 Lakh
Machines from
5
Protein profit during recovery
100%
Advertising profit share
25%

Indicative program terms as of Q3 2026. Not an offer, and not a guarantee of returns. Availability, territory, investment, machine allocation and commercial terms are subject to approval, due diligence and the definitive franchise agreement, which is what governs. Take independent legal, tax and financial advice before committing.

Published by BlendBox Innovations LLP, Sector 75, Noida 201301, Uttar Pradesh. About us, terms, or ask us anything at contact@muscleboxpro.com.

The franchises

Two ways in

They differ in one thing: how much market you take responsibility for.

Territory Franchise

₹25 Lakh

₹25,00,000

Machines
5 machines
Market rights
A defined geographic territory

For partners who want to develop a defined geographical territory.

Payment schedule

  1. At franchise registration₹12,50,000
  2. When machines are ready at the OEM₹12,50,000

Specific to this franchise

  • Exclusive rights to develop the assigned territory, subject to performance requirements
  • Access to the MuscleBox Pro technology platform
  • Opportunity to expand the number of machines

City Franchise

₹50 Lakh

₹50,00,000

Machines
10 machines
Market rights
A defined city

For partners who want responsibility for developing the network across an entire defined city.

Payment schedule

Generally linked to franchise registration and machine procurement readiness, with the exact schedule set in the definitive agreement.

Specific to this franchise

  • Exclusive city-level development rights, subject to performance requirements
  • Access to the complete MuscleBox Pro technology ecosystem
  • Priority consideration for additional machines and expansion

Included in both franchises

11 inclusions, identical either way

  • Machine monitoring and management
  • Centralised payment infrastructure
  • Protein supply pipeline
  • Machine delivery
  • Protein delivery to your warehouse
  • OEM coordination
  • Technical support
  • Software and technology updates
  • Gym leads generated by MuscleBox Pro
  • Advertising participation
  • Franchise financial dashboard

The exact territory is mutually defined and documented before the franchise becomes operational. For the market itself, see protein vending machines in India.

The money

Recover your capital first

Every percentage below is a share of distributable profit, after the costs of running the network. Not a share of revenue.

Your share of each stream

  • You
  • MuscleBox Pro

Protein business

Until capital recovery
100%
After capital recovery
50%
50%

Advertising

Before and after, throughout
25%
75%

The 100% is a capital recovery mechanism, not a margin. It runs until you have received cumulative eligible protein-business profit of ₹25,00,000 on the Territory Franchise, and the City Franchise threshold is set in its own agreement.

Advertising across machine displays, digital screens and campaign placements is monetised centrally, your share is calculated after applicable advertising costs, and it never counts toward capital recovery.

How recovery adds up

Illustration

An illustration of the mechanism on a Territory Franchise, not a forecast of what a machine earns.

₹20,00,000 receivedof ₹25,00,000

Remaining recovery amount: ₹5,00,000

Where the next ₹8,00,000 goes

What happens to the next ₹8,00,000 of eligible protein-business profit
Split of that ₹8,00,000Amount
Completes capital recovery, paid to you in full₹5,00,000
Your share of the ₹3,00,000 past the threshold₹1,50,000
MuscleBox Pro’s share of that ₹3,00,000₹1,50,000
To you from this ₹8,00,000₹6,50,000

What your share is calculated on

also comes off a gym’s own share

Franchise profit is worked out after all of these, which is the difference in scope: a gym’s share is calculated on the cup, yours on the actual economics of running a local network.

  • Protein cost
  • Cup and consumable cost
  • Transportation
  • Warehousing
  • Loading and unloading
  • Machine movement
  • Payment processing charges
  • Direct operational expenses
  • Product wastage or spoilage
  • Other directly attributable operating costs

Gym arrangements themselves run at splits such as 80:20 or 50:50, set by MuscleBox Pro per location.

Ready to talk about a specific market?

Apply for a franchise
Machines

You operate them. We own them.

The franchise investment is not a purchase of the machines. It buys the right to operate them in your territory, and on expiry or termination they remain ours.

The MuscleBoxPro MBP-1 protein shake vending machine, with a 27-inch touchscreen and 7 ingredient canisters

The MuscleBoxPro MBP-1

The machine every franchise deploys. 76 cm wide, 60 cm deep, 180 cm tall, on a standard power point.

Touchscreen
27-inch
Ingredient canisters
7
Per serving
400 ml
Always connected
4G + WiFi

Full specifications

You may

  • Operate assigned machines at approved gym locations
  • Move machines between approved locations
  • Replace an underperforming gym
  • Coordinate local machine deployment

You may not

  • Sell a machine or transfer machine ownership
  • Independently commercialise a machine
  • Use a machine outside the MuscleBox Pro ecosystem
  • Modify or reverse engineer the machine
  • Remove MuscleBox Pro technology or branding
  • Use a machine for a competing business

Procurement transparency

You get visibility into the OEM order, specifications, manufacturing and dispatch status, and the procurement documentation for your allocation. Transparency about where your investment is, not a transfer of ownership.

Who does what

We supply. You operate.

Your warehouse is the dividing line. Everything before it is ours. Everything after it is yours.

MuscleBox Pro provides

  • The machines, built and delivered
  • Protein, brought to your warehouse
  • Software and updates
  • Payment collection and payouts
  • Recipes and shake prices
  • Gym leads and the standard gym deal
  • Repairs, diagnostics and warranty
  • Final say on every gym
Your warehouse

You provide

  • A warehouse, kept in the right conditions
  • Local transport and machine moves
  • Stock, once it reaches you
  • Finding and pitching gyms
  • Day-to-day gym relationships
  • Your own team on the ground
  • Meeting your targets
  • Following the brand and operating rules

Shake prices, the gym profit split and any disputes stay with MuscleBox Pro, even at gyms you found.

Keeping machines stocked

Every machine has to be working and stocked whenever the gym is open. That is the job, day to day.

  • Check each machine is working
  • Top up protein before it runs out
  • Refill cups and other approved supplies
  • Pull anything past its expiry date
  • Keep the machine and its area clean
  • Act on alerts from the platform
  • Tell us about faults quickly
  • You cannot hand this over

    Stocking and daily running stay with you. You cannot pass them to the gym, its staff or anyone else without our written approval. A gym gives you access, nothing more. Any exception we approve covers that one gym only.

  • If machines sit empty

    Empty or broken machines count against the targets your exclusivity depends on. Exact service levels are set in the franchise agreement.

Your dashboard

Machine by machine, not one territory total. Every number your share is worked out from is there.

  • Machine-wise sales and shake volume
  • Gross revenue
  • Protein and cup consumption
  • Gym share
  • Transportation, warehouse and other operating costs
  • Advertising income
  • Franchise distributable profit and payouts
  • Capital recovery progress and remaining amount
  • Machine status and operational alerts
Territory & growth

Keep your territory by building it

Territorial exclusivity is real, and it is conditional. A franchisee cannot pay for a city, leave most of it undeveloped, and block MuscleBox Pro from expanding into it.

What exclusivity depends on

  • Minimum number of machines deployed
  • Deployment deadlines
  • Minimum active-machine requirements
  • Minimum territory development
  • Timely replacement of non-performing locations
  • Operational compliance with MuscleBox Pro standards

A Territory Franchise may be required to deploy all 5 machines within an agreed period, and a City Franchise its 10 progressively. Missing those can put exclusivity under review.

Reserved accounts

These sit outside territorial exclusivity, handled directly by MuscleBox Pro or under a separately agreed arrangement.

  • National gym chains
  • Strategic corporate partnerships
  • National and large institutional accounts
  • National advertising partnerships
  • Partnerships negotiated directly by MuscleBox Pro

Adding machines

Machine networks expand in blocks, subject to approval based on existing machine performance, compliance, territory capacity, the availability of suitable gyms and further investment.

5 machines5 more10 machines

in the same territory, not a larger one

  • What this does not mean

    That additional machines cost what yours did. Their price is set at the time of expansion, because OEM pricing, technology, logistics and taxes move.

  • Or this

    That they enlarge your territory. Expansion of the territory itself is approved separately, though a franchisee who consistently meets its requirements may be offered new capacity first.

How it works

What happens after you apply

Eleven steps in four stages, of which the first is a conversation about whether your market has room for a MuscleBox Pro network at all.

  1. Apply and get approved

    1. Apply

      Submit an application for the territory or city you want to develop.

    2. Market evaluation

      We assess market potential, gym density, existing locations and territory capacity.

    3. Franchise approval

      The tier and the territory are finalised together.

    4. Agreement

      The definitive franchise agreement is executed.

  2. Fund and procure

    1. Initial payment

      The first-stage investment is paid at registration.

    2. Machine procurement

      We place the OEM order and you get procurement and manufacturing updates.

    3. Machine readiness

      The second-stage investment is paid once machines are ready at the OEM.

  3. Deploy and operate

    1. Deployment

      Machines are delivered and installed at approved gym locations.

    2. Network operation

      You develop and run the local network with us.

  4. Recover and grow

    1. Capital recovery

      You receive 100% of eligible protein-business distributable profit until the recovery threshold is met.

    2. Long-term partnership

      Protein profit moves to 50:50. Advertising stays at 25:75.

Apply

Tell us the market you want

Nothing about the tier or the territory is confirmed until we have looked at your market. If it has no room for a MuscleBox Pro network, we will say so.

  • Territory or city availability checked first
  • Full commercial terms before any payment
  • We reply within two working days

Running a gym instead? See the gym partnership, where the machine costs your gym nothing. Want to back the company rather than operate a territory? That is the investor page.

Franchise enquiry

Your details

Businesses you run, gyms or distribution you already work with, warehouse space, and when you would want to start.

Submitting an application does not create a franchise, reserve a territory or commit either side to anything. Nothing is payable until a definitive franchise agreement is executed.

Questions

Frequently asked

15 answers on the terms people ask about most. Anything else, ask in the application.

Territory & city franchises

From ₹25 Lakh, 5 machines

Apply