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For operators and investors

Build and operate a protein vending machine franchise

Develop a territory or a city on our machines, our technology and our protein pipeline. You run the local network and share in the profit it generates.

  • Machines, protein, software and gym leads supplied by us
  • No separate technical service fee while you recover
  • Every machine's numbers on your own dashboard

The franchises

Territory Franchise

A defined geographic territory

₹25 Lakh

5 machines

City Franchise

A defined city

₹50 Lakh

10 machines

Compare both tiers in full
Protein profit until recovery
100%
Protein profit after recovery
50%
Advertising profit, from day one
25%
Payment stages
2

Indicative program terms as of Q3 2026. Not an offer, and not a guarantee of returns. Everything here is subject to approval, due diligence and the definitive franchise agreement, which is what governs. Take independent advice before committing. Full terms: Franchise Disclosure and Term Document (PDF). Published by BlendBox Innovations LLP.

The franchises

Two ways in

Same machines, same support, same profit shares. The difference is how much market you take on, held exclusively while you meet its targets.

Territory Franchise

₹25 Lakh

₹25,00,000

Machines
5 machines
Market rights
A defined geographic territory
Adding machines
Can add machines, subject to approval

Payment schedule

  1. At franchise registration₹12,50,000
  2. When machines are ready at the OEM₹12,50,000

City Franchise

₹50 Lakh

₹50,00,000

Machines
10 machines
Market rights
A defined city
Adding machines
Priority for more machines and expansion

Payment schedule

  1. At franchise registration₹25,00,000
  2. When machines are ready at the OEM₹25,00,000

Everything we supply is the same on both, and is listed under who does what. The exact territory is agreed and documented before the franchise starts. For the market itself, see protein vending machines in India.

The money

Recover your capital first

Every percentage below is a share of distributable profit, after the costs of running the network. Not a share of revenue.

Your share of each stream

  • You
  • MuscleBox Pro

Protein business

Until capital recovery
100%
After capital recovery
50%
50%

Advertising

Before and after, throughout
25%
75%

The 100% is a capital recovery mechanism, not a margin. It runs until you have received cumulative eligible protein-business profit equal to your investment plus GST, on either franchise.

Advertising on machine displays, digital screens and campaign placements is sold centrally. Your share is calculated after advertising costs, and it never counts toward capital recovery.

How recovery adds up

Illustration

An illustration of the mechanism on a Territory Franchise, not a forecast of what a machine earns.

₹20,00,000 receivedof ₹25,00,000

Remaining recovery amount: ₹5,00,000

Where the next ₹8,00,000 goes

What happens to the next ₹8,00,000 of eligible protein-business profit
Split of that ₹8,00,000Amount
Completes capital recovery, paid to you in full₹5,00,000
Your share of the ₹3,00,000 past the threshold₹1,50,000
MuscleBox Pro’s share of that ₹3,00,000₹1,50,000
To you from this ₹8,00,000₹6,50,000

What your share is calculated on

Also comes off a gym’s own share

Franchise profit is worked out after all of these, which is the difference in scope: a gym’s share is calculated on the cup, yours on the actual economics of running a local network.

  • Protein cost
  • Cup and consumable cost
  • Transportation
  • Warehousing
  • Loading and unloading
  • Machine movement
  • Payment processing charges
  • Direct operational expenses
  • Product wastage or spoilage
  • Other directly attributable operating costs

Gym deals use splits such as 80:20 or 50:50. MuscleBox Pro sets the split for each location, including which side gets the larger share.

Your dashboard

Machine by machine, not one territory total. Every number your share is worked out from is there.

  • Machine-wise sales and shake volume
  • Gross revenue
  • Protein and cup consumption
  • Gym share
  • Transportation, warehouse and other operating costs
  • Advertising income
  • Franchise distributable profit and payouts
  • Capital recovery progress and remaining amount
  • Machine status and operational alerts

Ready to talk about a specific market?

Apply for a franchise
Who does what

We supply. You operate.

Your warehouse is the dividing line. Everything before it is ours. Everything after it is yours.

MuscleBox Pro provides

  • The machines, ordered, built and delivered
  • Protein, brought to your warehouse
  • Software and updates
  • Machine monitoring and alerts
  • Payment collection and payouts
  • Your financial dashboard
  • Advertising sold on your machines
  • Recipes and shake prices
  • Gym leads and the gym profit split
  • Repairs, diagnostics and warranty
  • Final say on every gym, including ones you find
  • Gym disputes
Your warehouse

You provide

  • A warehouse, kept in the right conditions
  • Local transport and machine moves
  • Stock, once it reaches you
  • Finding and pitching gyms
  • Day-to-day gym relationships
  • Your own team on the ground
  • Meeting your targets
  • Following the brand and operating rules

Keeping machines stocked

Every machine has to be working and stocked whenever the gym is open. That is the job, day to day.

  • Check each machine is working
  • Top up protein before it runs out
  • Refill cups and other approved supplies
  • Pull anything past its expiry date
  • Keep the machine and its area clean
  • Act on alerts from the platform
  • Tell us about faults quickly
  • You cannot hand this over

    Stocking and daily running stay with you. You cannot pass them to the gym, its staff or anyone else without our written approval. A gym gives you access, nothing more. Any exception we approve covers that one gym only.

  • If machines sit empty

    Empty or broken machines count against the targets your exclusivity depends on. Exact service levels are set in the franchise agreement.

Machines

The machines stay ours

The franchise investment is not a purchase of the machines. It buys the right to operate them in your territory, for as long as the franchise runs.

The MuscleBoxPro MBP-1 protein shake vending machine, with a 27-inch touchscreen and 7 ingredient canisters

The MuscleBoxPro MBP-1

The machine every franchise deploys. 76 cm wide, 60 cm deep, 180 cm tall, on a standard power point.

Touchscreen
27-inch
Ingredient canisters
7
Per serving
400 ml
Always connected
4G + WiFi

Full specifications

You may

  • Operate assigned machines at approved gym locations
  • Move machines between approved locations
  • Replace an underperforming gym
  • Coordinate local machine deployment

You may not

  • Sell a machine or transfer machine ownership
  • Independently commercialise a machine
  • Use a machine outside the MuscleBox Pro ecosystem
  • Modify or reverse engineer the machine
  • Remove MuscleBox Pro technology or branding
  • Use a machine for a competing business

Procurement transparency

You get visibility into the OEM order, specifications, manufacturing and dispatch status, and the procurement documentation for your allocation, so you can see where your investment is at every stage.

Territory & growth

Keep your territory by building it

Exclusivity is real, and it is conditional. You keep it by deploying machines and developing the market, not by holding it.

What exclusivity depends on

  • Minimum number of machines deployed
  • Deployment deadlines
  • Minimum active-machine requirements
  • Minimum territory development
  • Timely replacement of non-performing locations
  • Operational compliance with MuscleBox Pro standards

A Territory Franchise may be required to deploy all 5 machines within an agreed period, and a City Franchise its 10 progressively. Missing those can put exclusivity under review.

Reserved accounts

These sit outside territorial exclusivity, handled directly by MuscleBox Pro or under a separately agreed arrangement.

  • National gym chains
  • Strategic corporate partnerships
  • National and large institutional accounts
  • National advertising partnerships
  • Partnerships negotiated directly by MuscleBox Pro

Adding machines

Machine networks expand in blocks, subject to approval based on existing machine performance, compliance, territory capacity, the availability of suitable gyms and further investment.

5 machines5 more10 machines

in the same territory, not a larger one

  • What this does not mean

    That additional machines cost what yours did. Their price is set at the time of expansion, because OEM pricing, technology, logistics and taxes move.

  • It also does not mean

    That they enlarge your territory. Expansion of the territory itself is approved separately, though a franchisee who consistently meets its requirements may be offered new capacity first.

How it works

From application to payouts

Four stages. Nothing is paid until we have checked your market and the agreement is signed.

  1. Apply and get approved

    1. Apply

      Submit an application for the territory or city you want to develop.

    2. Market evaluation

      We assess market potential, gym density, existing locations and territory capacity.

    3. Franchise approval

      The tier and the territory are finalised together.

    4. Agreement

      The definitive franchise agreement is executed.

  2. Fund and procure

    1. Initial payment

      The first-stage investment is paid at registration.

    2. Machine procurement

      We place the OEM order and you get procurement and manufacturing updates.

    3. Machine readiness

      The second-stage investment is paid once machines are ready at the OEM.

  3. Deploy and operate

    1. Deployment

      Machines are delivered and installed at approved gym locations.

    2. Network operation

      You develop and run the local network with us.

  4. Recover and grow

    1. Capital recovery

      You receive 100% of eligible protein-business distributable profit until the recovery threshold is met.

    2. Long-term partnership

      Your protein share moves to 50%. Your advertising share stays at 25%.

Apply

Tell us the market you want

Nothing about the tier or the territory is confirmed until we have looked at your market. If it has no room for a MuscleBox Pro network, we will say so.

  • Territory or city availability checked first
  • Full commercial terms before any payment
  • We reply within two working days
Franchise application

Your details

Businesses you run, gyms or distribution you already work with, warehouse space, and when you would want to start.

Submitting an application does not create a franchise, reserve a territory or commit either side to anything. Nothing is payable until a definitive franchise agreement is executed.

Running a gym instead? See the gym partnership, where the machine costs your gym nothing. Want to back the company rather than operate a territory? That is the investor page.

Already a franchise partner? Sign in to your portal.

Questions

Frequently asked

15 answers on the terms people ask about most. Anything else, ask in the application.

Territory & city franchises

From ₹25 Lakh, 5 machines

Apply