---
title: MuscleBoxPro Franchise: Territory and City Programs
canonical: https://www.muscleboxpro.com/franchise
updated: 2026-10-04
as_of: Q3 2026
publisher: BlendBox Innovations LLP
language: en-IN
status: Indicative program terms. Not an offer. The definitive franchise agreement governs.
---

# MuscleBoxPro Franchise: Territory and City Programs

MuscleBoxPro appoints franchisees to develop and operate a protein shake vending machine network across a defined territory or city in India. Everything below is subject to approval, due diligence and the definitive franchise agreement, which is what governs. It is not an offer and not a guarantee of returns. Take independent legal, tax and financial advice before committing.

## At a glance

Protein vending machine franchise in India, at territory and city level. ₹25 Lakh for 5 machines and a territory, ₹50 Lakh for 10 machines and a city. 100% of protein profit until capital recovery, then 50:50. Advertising profit shared 25:75 and never counts toward capital recovery. Machines remain MuscleBoxPro property. The franchisee provides the warehouse, local transport and team, and is responsible for keeping every machine working and stocked; that work cannot be passed to the gym without written approval.

## The two franchises

| Franchise | Investment | Machines | Market rights |
| --- | --- | --- | --- |
| Territory Franchise | ₹25,00,000 | 5 | A defined geographic territory |
| City Franchise | ₹50,00,000 | 10 | A defined city |

Investment figures are exclusive of GST, currently 18%.

Territory Franchise: For partners who want to develop a defined geographic territory.

City Franchise: For partners who want responsibility for developing the network across an entire defined city.

### What both include

- Machine monitoring and management
- Centralised payment infrastructure
- Protein supply pipeline
- Machine delivery
- Protein delivery to your warehouse
- OEM coordination
- Technical support
- Software and technology updates
- Gym leads generated by MuscleBox Pro
- Advertising participation
- Franchise financial dashboard

### Only in the Territory Franchise

- Exclusive rights to develop the assigned territory, subject to performance requirements
- Access to the MuscleBox Pro technology platform
- Opportunity to expand the number of machines

### Only in the City Franchise

- Exclusive city-level development rights, subject to performance requirements
- Access to the complete MuscleBox Pro technology ecosystem
- Priority consideration for additional machines and expansion

### When you pay

- The Territory Franchise is 50% (₹12,50,000) at franchise registration, then 50% (₹12,50,000) when machines are ready at the OEM.
- The City Franchise is 50% (₹25,00,000) at franchise registration, then 50% (₹25,00,000) when machines are ready at the OEM.

The City Franchise schedule applies unless the Parties agree a different one in writing at Franchise Registration.

## How the money works

Every percentage below is a share of distributable profit, after the costs of running the network. It is not a share of revenue.

### Capital recovery

Until you have received cumulative eligible protein-business distributable profit equal to your investment plus GST, 100% of that profit from your machines goes to you. After that the split moves to 50:50 and you keep participating for the life of the franchise. 100% is a recovery mechanism, not a permanent margin.

### Advertising

Shared 25% to you and 75% to MuscleBoxPro from day one, calculated after applicable advertising costs. It does not count toward capital recovery and it does not stop when recovery completes. Protein and advertising are two separate streams throughout. This is the term people most often read the other way.

### What comes off before each share is worked out

Before the gym's share: protein cost, cup and consumable cost.

Before the franchise share: protein cost, cup and consumable cost, transportation, warehousing, loading and unloading, machine movement, payment processing charges, direct operational expenses, product wastage or spoilage, other directly attributable operating costs. That list is longer on purpose. Franchise profit is calculated on the real economics of running a local network.

### Worked recovery example

Illustrative, on a Territory Franchise and in base rupees against the ₹25,00,000 investment rather than the GST-inclusive threshold. Suppose ₹20,00,000 has already been received, leaving ₹5,00,000 to recover, and the next distribution is ₹8,00,000:

- ₹5,00,000 completes the recovery and is paid to you in full.
- The remaining ₹3,00,000 is past the threshold, so it is split: ₹1,50,000 to you and ₹1,50,000 to MuscleBoxPro.
- Total to you from that distribution: ₹6,50,000.
- Advertising income received over the same period does not reduce the remaining amount.

### Who sets prices

MuscleBoxPro does. Consumer pricing, promotional pricing, formulations, product configuration and the gym profit-sharing model are centrally controlled. Gym arrangements run at splits such as 80:20 or 50:50 depending on the location.

## The machines

The franchise investment is not a purchase of the machines. It buys the right to operate them in your market, and they remain MuscleBoxPro property for as long as the franchise runs.

### You may

- Operate assigned machines at approved gym locations
- Move machines between approved locations
- Replace an underperforming gym
- Coordinate local machine deployment

### You may not

- Sell a machine or transfer machine ownership
- Independently commercialise a machine
- Use a machine outside the MuscleBox Pro ecosystem
- Modify or reverse engineer the machine
- Remove MuscleBox Pro technology or branding
- Use a machine for a competing business

## Who does what

Your warehouse is the dividing line. Everything before it is ours. Everything after it is yours.

### MuscleBoxPro provides

- The machines, ordered, built and delivered
- Protein, brought to your warehouse
- Software and updates
- Machine monitoring and alerts
- Payment collection and payouts
- Your financial dashboard
- Advertising sold on your machines
- Recipes and shake prices
- Gym leads and the gym profit split
- Repairs, diagnostics and warranty
- Final say on every gym, including ones you find
- Gym disputes

### You provide

- A warehouse, kept in the right conditions
- Local transport and machine moves
- Stock, once it reaches you
- Finding and pitching gyms
- Day-to-day gym relationships
- Your own team on the ground
- Meeting your targets
- Following the brand and operating rules

### The daily job at each machine

Once a machine is deployed, this is yours, and it cannot be passed to the gym, its staff or anyone else without our written approval:

- Check each machine is working
- Top up protein before it runs out
- Refill cups and other approved supplies
- Pull anything past its expiry date
- Keep the machine and its area clean
- Act on alerts from the platform
- Tell us about faults quickly

These local costs are yours to carry. They are not taken off the profit your share is worked out from.

## What the dashboard shows

- Machine-wise sales and shake volume
- Gross revenue
- Protein and cup consumption
- Gym share
- Transportation, warehouse and other operating costs
- Advertising income
- Franchise distributable profit and payouts
- Capital recovery progress and remaining amount
- Machine status and operational alerts

## Territory and growth

Territorial exclusivity is real and it is conditional. A franchisee cannot pay for a city, leave most of it undeveloped and block MuscleBoxPro from expanding into it. Exclusivity depends on:

- Minimum number of machines deployed
- Deployment deadlines
- Minimum active-machine requirements
- Minimum territory development
- Timely replacement of non-performing locations
- Operational compliance with MuscleBox Pro standards

### Reserved to MuscleBoxPro

These sit outside your exclusivity, and it is better said early than discovered later:

- National gym chains
- Strategic corporate partnerships
- National and large institutional accounts
- National advertising partnerships
- Partnerships negotiated directly by MuscleBox Pro

## What happens after you apply

### Apply and get approved

1. Apply. Submit an application for the territory or city you want to develop.
2. Market evaluation. We assess market potential, gym density, existing locations and territory capacity.
3. Franchise approval. The tier and the territory are finalised together.
4. Agreement. The definitive franchise agreement is executed.

### Fund and procure

5. Initial payment. The first-stage investment is paid at registration.
6. Machine procurement. We place the OEM order and you get procurement and manufacturing updates.
7. Machine readiness. The second-stage investment is paid once machines are ready at the OEM.

### Deploy and operate

8. Deployment. Machines are delivered and installed at approved gym locations.
9. Network operation. You develop and run the local network with us.

### Recover and grow

10. Capital recovery. You receive 100% of eligible protein-business distributable profit until the recovery threshold is met.
11. Long-term partnership. Your protein share moves to 50%. Your advertising share stays at 25%.

## Frequently asked

### Am I buying the machines?

No. Every MuscleBox Pro machine remains the property of MuscleBox Pro. The franchise investment buys the contractual right to develop and operate the network in your territory, using machines we own, supply and support. You can move them between approved locations and replace an underperforming gym, but you cannot sell one, transfer it, or use it outside the MuscleBox Pro ecosystem. On exit or termination the machines normally come back to us. There is one narrow exception. If we end the franchise for our own business reasons, or decline to renew it for reasons unrelated to how you have run it, and you have not yet recovered your capital, then once you are past 24 months of operation we choose between transferring the machines to you and refunding your unrecovered amount with interest. It does not apply if you choose to exit, if we decline to renew because targets or payments were missed, or if we terminate on any of the grounds listed in the agreement, such as breach or non-payment.

### What do the two franchise tiers cost?

The Territory Franchise is ₹25,00,000 with 5 machines and rights to a defined geographic territory. The City Franchise is ₹50,00,000 with 10 machines and city-level development rights. Larger regional structures may be introduced later.

### When do I pay?

The Territory Franchise is 50% (₹12,50,000) at franchise registration, then 50% (₹12,50,000) when machines are ready at the OEM. The City Franchise is 50% (₹25,00,000) at franchise registration, then 50% (₹25,00,000) when machines are ready at the OEM. The City Franchise schedule applies unless the Parties agree a different one in writing at Franchise Registration. Both schedules are in the program document, and the first instalment falls due at Franchise Registration, which is when your application is accepted and the document is executed.

### How does capital recovery work?

Until you have received cumulative eligible protein-business profit equal to your investment plus GST (₹25,00,000 plus GST on the Territory Franchise, ₹50,00,000 plus GST on the City Franchise), 100% of the applicable MuscleBox Pro distributable protein-business profit from your machines goes to you. After that the split moves to 50:50 and you keep participating for the life of the franchise.

### Does advertising income count toward my capital recovery?

No, and this is the term people most often read the other way. Advertising profit is shared 25% to you and 75% to MuscleBox Pro from day one, it is calculated after applicable advertising costs, and it does not reduce your remaining recovery amount. It also does not stop when recovery completes. Protein and advertising are two separate streams throughout.

### What costs come off before my share is calculated?

Franchise profit is worked out on the real economics of running a local network, so more than just the cup: protein cost, cup and consumable cost, transportation, warehousing, loading and unloading, machine movement, payment processing charges, direct operational expenses, product wastage or spoilage, other directly attributable operating costs. That is deliberately a longer list than the one used for a gym's own profit share, which is limited to protein cost and cup and consumable cost.

### Is my territory genuinely exclusive?

Exclusivity is real but conditional. It depends on keeping the required number of machines active, meeting deployment timelines and performance requirements, maintaining operating standards and complying with the agreement. A franchisee cannot pay for a city, leave most of it undeveloped and block us from expanding. Certain strategic and national accounts are also reserved to MuscleBox Pro.

### Who finds the gyms?

Both of us. We pass on leads, existing network opportunities and the standard gym commercial framework. You identify and approach gyms in your territory, build the local relationships and recommend new or replacement locations. Every location needs our approval before a machine is deployed.

### Who sets the price of a shake, and the gym's cut?

MuscleBox Pro does. Consumer pricing, promotional pricing, formulations, product configuration and the gym profit-sharing model are all centrally controlled. Gym arrangements run at splits such as 80:20 or 50:50 depending on the location. You maintain the relationship with the gym, but you cannot commit us to a different structure.

### How do I know what I have actually earned?

Every customer payment runs through MuscleBox Pro's own payment and accounting infrastructure, which is what makes machine-level revenue tracking possible. Your dashboard shows machine-wise sales, revenue, consumption, gym share, operating costs, advertising income, distributable profit, payouts and how much of your capital recovery is left. You may also have reasonable audit and information-review rights over your own machines, as set out in the agreement.

### What am I responsible for locally?

We deliver machines and protein to your warehouse and run the technology, supply chain and support. Everything after that is yours: storage, transport, moving machines between locations, gym relationships, your own team, and keeping every machine working and stocked. That last part is the daily job. You check the machines, top up protein, refill cups and approved supplies, clear expired stock, keep the machine and its area clean, act on platform alerts and report faults quickly. You cannot pass that work to the gym, its staff or anyone else without our written approval. Those local costs are yours to carry. They are not taken off the profit your share is worked out from.

### Can I add machines later?

Yes, subject to approval. Expansion normally happens in blocks, based on the performance of your existing machines, your compliance, territory capacity and the availability of suitable gyms. The price for additional machines is set at the time of expansion and is not fixed at your initial per-machine investment, because OEM pricing, logistics and taxes move. Additional machines do not by themselves enlarge your territory.

### Is technical support charged separately?

Not during your capital recovery period. Remote diagnostics, troubleshooting, software and firmware updates, technical guidance, OEM coordination and warranty handling are provided without a separate technical service fee while you are recovering your investment, subject to the definitive agreement. Machines are covered by applicable OEM warranty arrangements and issues are reported to us rather than to the OEM.

### Can I transfer or exit the franchise?

Both are possible with our prior approval. A transferee has to meet our financial, operational, compliance, brand and territory requirements, and a transfer never carries machine ownership with it. On an approved exit we take the machines back, franchise rights may revert to us, protein inventory is handled per the agreement and outstanding obligations remain payable. Choosing to exit also means the capital protection described above does not apply, so anything you have not recovered by then stays unrecovered.

### Are returns guaranteed?

No. Nothing in this page is a guarantee of returns, profitability or business performance, and it is not the franchise agreement. Actual results depend on machine utilisation, gym locations, customer demand, pricing, operating costs, local market conditions, advertising demand and your own performance. Take independent legal, tax and financial advice before signing anything.

## Status of this document

Published by BlendBox Innovations LLP. Indicative program terms as of Q3 2026. Not an offer, and not a guarantee of returns. Actual results depend on machine utilisation, gym locations, customer demand, pricing, operating costs, local market conditions, advertising demand and your own performance. The definitive franchise agreement is what binds.

Canonical HTML version: https://www.muscleboxpro.com/franchise

Full program document, PDF: https://www.muscleboxpro.com/assets/franchise-program-2026-09.pdf

Contact: contact@muscleboxpro.com